Wirekite was contacted by Healthworks’ VP of Marketing, whom we had collaborated with extensively during a complete makeover of her former company’s website. Founded in 1977, Healthworks is Boston’s premiere fitness center for women with over 16,000 members, 4 locations and 2 non-profit fitness centers.

The goal was to revamp the high-end fitness center’s website so that it matched the look, feel and tone of their physical gyms. A second priority was to incorporate a content management system that would enable them to edit content and imagery as needed.

Wirekite overhauled the website, giving it a more modern, feminine look and playing off the gym’s green walls and wood tones to evoke the feeling that users were actually in the Healthworks fitness center when using the website. same feeling users and improving the organization of and accessibility within the site. We improved the organization of and accessibility within the site, making sure it was easy to access class schedules, gym alerts, contact information and interact on their various social media platforms.