Jupiter First Preschool was based out of Jupiter First Church in the Florida city of the same name. Wirekite was inspired to revamp their outdated branding as a team member’s son attended Preschool there at the time.

The goal was to create a brand that was warm, welcoming and kid-friendly while maintaining the religious tone that was incorporated in the original brand. Jupiter First was thrilled with their new identity, but due to a lack of space, had to shut its doors and the new brand was never implemented.