UX/UI · Early 2015

The Women's Club Website

In operation since 1990, The Women’s Club Fitness Center and Day Spa in Northern Virginia is recognized as one of the top all-women's fitness centers in the nation.

The Women’s Club reached out to us after coming across another women’s fitness center website we had redesigned. At the time they contacted us, they were renovating their gym and wanted the feel of the website to align with their newly updated facilities.

Our team modernized the visually outdated site and made it responsive from desktop down to mobile, all the while ensuring it was user-friendly. The Women’s Club wanted to utilize HubSpot, a content management system. We partnered with a company that specialized in HubSpot websites and completed the front end UX/UI that was integrated into the final product. The result was a new website which was warm and inviting with impactful imagery that flowed effortlessly with well-organized content and clear calls to action that met all the client's intended goals for the project.

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